Launching a new product is one of the most critical phases in a product’s lifecycle. The success of the launch often hinges on creating excitement, building awareness, and driving early adoption. This session will explore proven strategies and tactics to effectively generate buzz and ensure a successful product launch, from pre-launch preparations to post-launch optimization.
Key Discussion Points
Finding the right product Fit
How do you break through the noise? Creating buzz and hype
Building trust and credibility – success with early adopters
Product and Market Positioning – Positioning, messaging, timing and adoption
Balancing speed to market with quality
Some real world examples with Apple, Uber, Tesla etc
Join us at ProductCamp Atlanta 2024 to vote on this session and dozens of others! The attendees will choose the agenda for the day, and can be part of it!
Session Details
Type of Session: Presentation
Presented By
Preethi Janardhanan
Preethi is an executive renowned for her strategic vision and result driven approach, currently at the helm of the Enterprise Division and Product Solutions at Rapid Finance. Her career spans over 21 years, excelling in leading go-to-market strategies, agile programs, and product transformations, particularly focusing on customer conversion and engagement. Specializing in Banking-as-a-Service (BaaS), embedded finance, and lending-as-a-service, Preethi is committed to innovation in the financial sector.
At Rapid Finance, she is instrumental in shaping the go-to-market strategy for the enterprise business line, managing client relationships, and guiding the product strategy in both enterprise and core lending areas. Her passion is demonstrated in her commitment to strong relationships and transformative initiatives, that enhance customer satisfaction, client success and revenue growth.
ProductCamp Atlanta is a collaborative, participant-organized professional unconference, focused on Product Management, Marketing and UX topics. What’s great is the variety of sessions that are offered by our attendees. You’ll have the option to select from several different sessions throughout the day. We need you to share your insights in a panel, workshop, or presentation. Click here to submit a session, and don’t forget to register to attend!
