I developed the most amazing and brilliant product, but it isn’t selling. As a Product Manager, you must know the market and how to position your product, this isn’t something that marketing does as an afterthought.
Learn the questions that you must ask and must have answers to BEFORE you develop your brilliant product. If not before then at least after. Too often, we hear that a brilliant product solves all problems for all companies and people in the world and they just need to find it and start using it. Learn how a very narrow approach to market entry is more successful.
What Problem does your Product solve?
Who has that Problem?
How are they currently solving it?
Why is it worth solving now?
How do they think the problem should be solved?
Who holds the wallet for paying it to be solved?
What is the urgency?
What other problems might be more important to solve?
Positioning is often missed or misunderstood. Learn the basics and get to know where to learn more.
Join us at ProductCamp Atlanta 2026 to vote on this session and dozens of others! The attendees will choose the agenda for the day, and can be part of it!
Session Details
Type of Session: Presentation
Presented By
Nils Pedersen
Nils Erik Pedersen is an enterprise product and data strategist and founder of Mind Your Step, an advisory firm that helps global companies get the full value out of their data.
Nils’s career has spent three decades working in product management, software delivery and customer strategy. He has led Customer Advisory Boards, which brought together some of the world’s largest brands, and helped transform software products and businesses from On-Premise to SaaS.
Along the way he delivered many Master Data Management (MDM) and Product Information Management (PIM) programs for large global clients.
Highlights
• Product executive with a track record of taking platforms from business case through delivery to measurable business impact across global organizations
• Shaped product vision and roadmap contributing to market positioning and analyst recognition through strong collaboration with customers, partners, and industry analysts
• Championed and executed ROI-driven transformation strategies, aligning technology investments to measurable outcomes such as revenue growth, operational efficiency, and reduced time-to-value
• Build, lead and develop high-performing teams that consistently deliver measurable business results in complex, stakeholder-rich environments
ProductCamp Atlanta is a collaborative, participant-organized professional unconference, focused on Product Management, Marketing and UX topics. What’s great is the variety of sessions that are offered by our attendees. You’ll have the option to select from several different sessions throughout the day. We need you to share your insights in a panel, workshop, or presentation.
