Most of us have worked through a pricing change: perpetual to subscription, seats to usage, and more. With AI, teams are choosing how to charge while the capabilities they are selling keep changing. Companies are testing credits, top-ups, usage on top of seats and pricing by outcome, live, on paying customers, and some now change pricing several times a year. Changes at that pace create challenges well beyond the price itself, in places that are easy to overlook when the conversation is about price. I’ll share what I have lived through, what I have been observing, and where the scars run deep. Then we’ll open it to the room: which challenges are you running into, and which ones did you not see coming? Bring a change you’re considering or living through.
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Session Details
Type of Session: Town Hall
Presented By
Ameet Kulkarni
Ameet Kulkarni is the founder of MRNA Inc, an Atlanta practice that helps B2B security and infrastructure software companies work out how their products make money: what they charge for, how they package it, and how they take it to market. He spent almost two decades in product management, most recently at Cisco, leading the product management team building software for its billion-dollar firewall line. He has led several monetization changes, including Identity Services Engine’s move from perpetual licenses to subscription, on a product with more than $350M in annual bookings. He is also building Elicana, an AI knowledge product, which keeps the cost side of AI pricing very real for him.
ProductCamp Atlanta is a collaborative, participant-organized professional unconference, focused on Product Management, Marketing and UX topics. What’s great is the variety of sessions that are offered by our attendees. You’ll have the option to select from several different sessions throughout the day. We need you to share your insights in a panel, workshop, or presentation.
