Most product organizations say they’re outcome-driven, but their operating model is built around shipping code. Sprints, velocity, and ceremonies get the attention, while discovery, launch, and adoption fall into the gaps between teams.
This talk walks through moving a product organization from an SDLC mindset to a full product development lifecycle, and why that meant rethinking the scrum master role. Scrum masters became program managers who own the work from problem framing through go-to-market and post-launch impact. I’ll cover how we reskilled the role, brought product, engineering, design, and GTM into one operating rhythm, and where product operations fits as the connective tissue.
You’ll leave with a way to diagnose your own delivery model, a clear picture of how program management and product ops work together, and lessons for transforming a role without losing the people in it.
Join us at ProductCamp Atlanta 2026 to vote on this session and dozens of others! The attendees will choose the agenda for the day, and can be part of it!
Session Details
Type of Session: Town Hall
Presented By
jessica soroky
Jessica Soroky is Head of Product Operations at ComplyAdvantage, a financial crime compliance SaaS company, where she reports to the CEO. She built the function from scratch to connect what Product builds with what commercial teams need to sell and retain customers. Before that, she was Chief of Staff to the CEO at Engine, a $2.5B travel technology company. She also spent nearly seven years at Pendo, rising from Director of Agile Practices to Chief of Staff to the CTO and Senior Director of Product Operations. With more than 14 years in operations and strategic advisory, Jessica is also an accredited leadership mentor based in Atlanta.
ProductCamp Atlanta is a collaborative, participant-organized professional unconference, focused on Product Management, Marketing and UX topics. What’s great is the variety of sessions that are offered by our attendees. You’ll have the option to select from several different sessions throughout the day. We need you to share your insights in a panel, workshop, or presentation.
