We were about to rebuild product pages for a B2B platform that 50,000 businesses order through. Then the behavior data showed buyers skipping those pages. They came for documents, stock and price, and then they reordered. We cut the pages from the re-platform and moved reorder up. This session covers how we found that, and the simple scoring method we now use on incoming requests: who is affected, how much time it saves, how much effort it takes, and how confident we are in each input.
The first 15 minutes are the story and the method. The rest is open discussion: how your team decides what gets a slot, and what you would cut if you looked at behavior first.
Join us at ProductCamp Atlanta 2026 to vote on this session and dozens of others! The attendees will choose the agenda for the day, and can be part of it!
Session Details
Type of Session: Town Hall
Presented By
Cody Stidham
Cody Stidham is a Senior Digital Product Owner at Mohawk Industries, where he owns the B2B ordering platform that 50,000 dealer accounts buy through. He scoped the vision for its re-platform to SAP Commerce Cloud and Bloomreach, turned input from across the business into the requirements, and now owns the program through go-live. He builds his own analytics tools to check what the dashboards say against what customers do. He is pursuing an MS in Artificial Intelligence at CU Boulder.
ProductCamp Atlanta is a collaborative, participant-organized professional unconference, focused on Product Management, Marketing and UX topics. What’s great is the variety of sessions that are offered by our attendees. You’ll have the option to select from several different sessions throughout the day. We need you to share your insights in a panel, workshop, or presentation.
