It doesn’t matter how great your product is if you can’t get it in front of the right people and convince them to buy it. As someone who’s been the first marketing hire three times, now works fractionally across multiple tech startups, and has helped several of them get acquired, I’ve seen five consistent marketing mistakes that stop companies from growing. This session is about what those mistakes are, what to do instead, and how to identify the one marketing bet that will have the biggest impact on your growth.
Join us at ProductCamp Atlanta 2026 to vote on this session and dozens of others! The attendees will choose the agenda for the day, and can be part of it!
Session Details
Type of Session: Presentation
Presented By
Evelyn Cools
Evelyn Cools is a Fractional Founding Marketer and Growth Advisor helping early-stage B2B startups take marketing from zero to one. As a 3x first marketing hire, she specializes in building foundations (marketing ops, CRM, positioning), testing channels, and scaling what works.
Evelyn also hosts the Growing Startups podcast, where she has candid conversations with GTM leaders on how to grow startups from the ground up.
ProductCamp Atlanta is a collaborative, participant-organized professional unconference, focused on Product Management, Marketing and UX topics. What’s great is the variety of sessions that are offered by our attendees. You’ll have the option to select from several different sessions throughout the day. We need you to share your insights in a panel, workshop, or presentation.
