This Is Not Product Management

2022, Session Proposals

Type of Session: Presentation

Presenter: Steve Johnson

Description of Session:

Product Management is one of the most exciting—and most misunderstood—functions in technical organizations. Is it strategic or tactical? Is it a planning role or a support role? 

In this session, we’ll examine many product activities and artifacts for product strategy, planning, and growth, and introduce a simple tool that you can use in your organization to clarify the roles of product management and others.

Steve Johnson’s Bio:

LinkedIn: https://www.linkedin.com/in/sjohnson717/
Twitter: https://www.twitter.com/sjohnson717

Steve Johnson is a product success coach focused on removing the chaos from product planning. He uses modern methods to guide product teams from idea to market in only a few weeks. His approach is based on the belief that minimal process and simple templates result in a nimble product team.

Steve is a former instructor and executive at Pragmatic Marketing and the co-creator of the popular QuartzOpen framework. He now guides teams at Product Growth Leaders. Learn more at www.productgrowthleaders.com

ProductCamp Atlanta is a collaborative, participant-organized professional unconference, focused on Product Management, Marketing and UX topics. What’s great is the variety of sessions that are offered by our attendees. You’ll have the option to select from several different sessions throughout the day. We need you to share your insights in a panel, workshop, or presentation. Click here to submit a session, and don’t forget to register to attend the event here.

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