8-time ProductCamp award winner David Eckoff returns with a session to help you change how you think and change your results.
In a world where everyone at ProductCamp is “AI, AI, AI!”, your big opportunity is to develop your Analog Intelligence for conversations with customers who are… human.
This session tackles one of the biggest problems we all face in product development. Everyone knows to get out of the building and talk with customers. But how do you avoid false positives that cause costly mistakes later?
Even the best of the best in our field follow methods that result in false positives. And they teach you those methods, without realizing their methods are highly flawed.
I’ll share the methods and tools I use, so you can discover the truth about your customers.
► Learn the 12 biggest mistakes smart people make in customer discovery
► Discover why your best questions kill customer insights
A fast-moving, hands-on session led by a product guy who has done it himself.
Join us at ProductCamp Atlanta 2026 to vote on this session and dozens of others! The attendees will choose the agenda for the day, and can be part of it!
Session Details
Type of Session: Workshop
Presented By
David Eckoff
DAVID ECKOFF specializes in working with teams to develop and launch industry-changing businesses and products, in companies from startup to Fortune 500.
He is Head of Accelerator & Operations at Synergies Work, a non-profit organization dedicated to helping entrepreneurs with disabilities launch, grow and scale their businesses.
Eckoff has served in executive roles at EmployBridge as GM / Corporate Entrepreneur; at Turner Broadcasting as Vice President New Products; at RealNetworks, pioneering online sports broadcasting, music, movies and games; and at Rivals.com as Senior Vice President.
He’s been a keynote and panel speaker at Charles River Ventures CEO Summit, SXSW Interactive, and more. And has guest lectured about product innovation at the University of North Carolina.
He is an 8-time ProductCamp award winner.
“David Eckoff is a cannonball of energy, delivering passion and engagement through his presentations. Mr. Eckoff is a boon to any conference that values itself as speaking truth, not fantasy.” – Chris Brogan, New York Times Bestselling author
“Great session!! Best of the conference!!” – Andrea Moe, product management and marketing
ProductCamp Atlanta is a collaborative, participant-organized professional unconference, focused on Product Management, Marketing and UX topics. What’s great is the variety of sessions that are offered by our attendees. You’ll have the option to select from several different sessions throughout the day. We need you to share your insights in a panel, workshop, or presentation.
