With AI evolving at such a fast pace, the market landscape for software is being disrupted. Barriers to entry are lower, customer expectations are changing, and the “build vs buy” argument is shifting. Companies now more than ever need to figure out how to compete in this changing competitive landscape. This discussion will center around how leveraging the power of human involvement in product offerings can help companies differentiate in the fast-paced world of AI.
The session will:
- Discuss a framework for using Product Management skills to create a holistic solution of both software and human-powered services
- Explore examples where this is working
- Include open dialogue on opportunities to implement this in different industry verticals
Join us at ProductCamp Atlanta 2026 to vote on this session and dozens of others! The attendees will choose the agenda for the day, and can be part of it!
Session Details
Type of Session: Roundtable Discussion
Presented By
Philip Marsicano
Phil Marsicano is a healthcare technology executive with 20+ years building and scaling SaaS products across EHR, practice management, patient access, CRM, and clinical communication platforms. Phil has deep expertise in healthcare AI strategy, scalable integration and API platforms, cloud-native modernization, and post-merger product consolidation.
This will also be Phil’s first time leading a Product Camp session and he could not be more excited!
ProductCamp Atlanta is a collaborative, participant-organized professional unconference, focused on Product Management, Marketing and UX topics. What’s great is the variety of sessions that are offered by our attendees. You’ll have the option to select from several different sessions throughout the day. We need you to share your insights in a panel, workshop, or presentation.
