You know your product better than anyone in the meeting. Yet in the exec review you hedge, over-explain, and watch eyes drift before you reach the point. Then the voice kicks in: maybe I don’t belong here. Knowing the most and communicating for impact are different skills, and nobody taught us the second one.
Russell Scherwin, an IBM engineer who went on to become CMO of IBM Watson Commerce and later a Private Equity CRO, heard that voice for years before he found the real problem: he was saying the right things in the wrong order. You’ll leave with a simple one-page structure to communicate for impact, the subtle mistakes that quietly cost you credibility, and your compelling message rebuilt live in the session.
Join us at ProductCamp Atlanta 2026 to vote on this session and dozens of others! The attendees will choose the agenda for the day, and can be part of it!
Session Details
Type of Session: Presentation
Presented By
Russell Scherwin
Top-voted speaker, ProductCamp Atlanta.
Professor of Leadership, UGA MBA Program.
Former CMO of IBM Watson Commerce; former CRO for private equity and venture-backed firms.
Started as a product manager, product marketer and sales leader at IBM.
Now helps leadership teams align on their message and enables go-to-market teams to monetize it with high integrity (40+ organizations and counting).
ProductCamp Atlanta is a collaborative, participant-organized professional unconference, focused on Product Management, Marketing and UX topics. What’s great is the variety of sessions that are offered by our attendees. You’ll have the option to select from several different sessions throughout the day. We need you to share your insights in a panel, workshop, or presentation.
