This presentation is a “3 Act” view on how to engage with customers and your team to reach success in meeting market needs in an AI world. Act I focuses on engaging with your audience, your customers. Act II ties into the art of the story and the real problems to solve for customers that product managers need to solve. AI can’t do that on its own and too many PMs today are PM Zombies using it to create theoretical requirements that don’t have real world validation. Act III focuses on a story about the urgency required to win and not letting things (requirements, tech debt, promises) pile up.
The Epilogue wraps up the session with some key anchor points that I have seen in the best product managers I have worked with.
This can be made into a 30, 45 or 60 minute session.
Join us at ProductCamp Atlanta 2026 to vote on this session and dozens of others! The attendees will choose the agenda for the day, and can be part of it!
Session Details
Type of Session: Presentation
Presented By
Scott Johnson
Scott Johnson has over 20 years of product management hands on and strategic leadership expertise. Products that he has helped build are used by thousands of customers globally today to help ensure the security of millions of users and 10s of thousands of applications. His tenure at companies like ISS (acquired by IBM) and Synopsys (Black Duck spin out sold for $2.1b to Francisco Partners) has helped accelerate security for the companies we use every day, from Costco to Wells Fargo. Scott has a unique blend of start-up and enterprise company experience and has been involved in organizations such as TAG (where he co-founded the initial Product Management Society) to Cyberlaunch (cybersecurity incubator for Atlanta start-ups). Scott often speaks at user events around the world. Please visit his YouTube page to see some examples. https://youtube.com/@skjohn10-28?si=e1tSoUsWw68mRV3A
ProductCamp Atlanta is a collaborative, participant-organized professional unconference, focused on Product Management, Marketing and UX topics. What’s great is the variety of sessions that are offered by our attendees. You’ll have the option to select from several different sessions throughout the day. We need you to share your insights in a panel, workshop, or presentation.
