Great products fail every day — not because they weren’t built well, but because nobody knew they existed. SEO is dead, AI just rewrote discovery, and ABM isn’t optional. Meanwhile, sales and marketing are fighting over bad leads, and PMs are sitting on the sidelines.
In this bold, no-BS session, we’ll drag some sacred cows into the spotlight:
Why AI search is now the gatekeeper to discovery.
Why ABM is a survival skill, not a marketing “extra.”
Why PMs who ignore sales + marketing alignment kill their own products.
A practical checklist and tools (Scrunch AI, Perplexity, SparkToro, 6sense) to see if your product even shows up.
You’ll leave with uncomfortable truths, a survival audit you can run on Monday, and a new perspective: building the product is only half the job. Making people care is the other half. Ignore it, and enjoy irrelevance.
Join us at ProductCamp Atlanta 2025 to vote on this session and dozens of others! The attendees will choose the agenda for the day, and can be part of it!
Session Details
Type of Session: Presentation
Presented By
Lisa Crymes
Lisa Crymes doesn’t do fluff. She builds products with purpose — and makes damn sure the market knows they exist. From startups to health tech to go-to-market strategy, she lives in the messy, high-impact zone where product, marketing, and revenue collide.
She’s not here for titles, silos, or handoffs. Lisa helps teams align around outcomes, challenge the usual playbook, and ask the questions most people avoid. If you think product stops at launch, she’s got news for you.
ProductCamp Atlanta is a collaborative, participant-organized professional unconference, focused on Product Management, Marketing and UX topics. What’s great is the variety of sessions that are offered by our attendees. You’ll have the option to select from several different sessions throughout the day. We need you to share your insights in a panel, workshop, or presentation. Click here to submit a session, and don’t forget to register to attend!
