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Grounds for Discussion – Are Personas Even Useful Anymore?

Today's product managers are torn between using traditional personas, newer archetypes, or just raw data and insights. Where do you stand?It’s 2025 and your persona doc might be collecting more dust than insight. This week, we’re asking the big question: Are personas even useful anymore? Or have they been replaced by archetypes, jobs-to-be-done, or just...