Why Customer Interviews Suck–And How Smart PMS Fix Them (Rescheduled)

Customer interviews are one of the most powerful tools in a product manager’s toolkit—and also one of the most misused. Too often, they’re awkward, aimless, or just plain unproductive—for both the PM and the participant.

In this hands-on Product Coffee workshop, we’ll break down why customer interviews often fall flat—and walk through a simple, repeatable approach to make them actually drive your roadmap.

You’ll get the Product Coffee Interview Planning Canvas and build your own real interview plans during the session. You’ll also leave with a list of people to talk to—and a clear plan for how to make those conversations worth everyone’s time.

Whether you’re great at talking to customers or still feel a little awkward doing it, this session will help you shift from polite chats to insight-rich conversations that spark real product innovation.

This workshop is FREE for Product Coffee Premium members—and that’s just one of many perks brewing inside premium. Here’s what else you get with your membership:

☕️ Weekly Product Coffee Virtual Meetups on Zoom ($40/mo value)

🧐 Weekly Coaching Office Hours ($300/mo value)

✨ Monthly Professional Development Workshops ($199/mo value)

📹 Full Session Archive + Workshop Materials

💬 Private Slack Community

🤖 Exclusive AI Tools for PMs

👕 Members-only Product Coffee Swag

Try Premium FREE for 7 days at productcoffee.com/premium.Then just $49/month, or $41.59/month with annual billing.

Total value? Over $900/month.

Your cost? About the price of one fancy coffee a week. ☕️