Product Management

How do you know discovery insights connect to outcomes? April Dawn, PhD shares a smarter framework for the leap.

Product discovery can surface great insight, but it can still leave teams with an important question hanging in the air: how confidently do these insights connect to the outcome we actually care about?

In this session, our very own April Dawn, PhD, brings a research scientist’s rigor and a product manager’s practicality to one of the trickiest parts of discovery work: connecting what teams are learning to the business outcomes they’re trying to influence. She’ll share a practical framework for linking product changes, behavior shifts, and results, so teams can make a stronger case for what they’re seeing and what to do next.

We’ll dig into one of the biggest risks in discovery work: proving that something changed user behavior without knowing whether that behavior actually points to the outcome the business cares about. Along the way, April will introduce a few useful concepts and tools that can help product teams evaluate signals more clearly, make smarter bets, and bring more credibility to their discovery process, including a Chain of Evidence Brief teams can use before experiments begin.

If you’ve ever had a sense that your team was learning useful things but still struggling to turn that learning into confident product decisions, grab your coffee and join us.

Join us for our community networking coffee chat at 11:30 AM ET. The main program begins at 12:00 PM ET!

———-

This Product Coffee session is free to attend courtesy of our sponsor, Product Growth Leaders

Can’t make it live? Recordings are available exclusively to Product Coffee Insiders and Premium members—and that’s just one of many perks brewing inside Premium.

☕️ Weekly Product Coffee Virtual Meetups on Zoom ($40/mo value)

🧐 Weekly Coaching Office Hours ($300/mo value)

✨ Monthly Professional Development Workshops ($199/mo value)

📹 Full Session Archive + Workshop Materials

💬 Private Slack Community

🤖 Exclusive AI Tools for PMs

👕 Members-only Product Coffee Swag

Try Premium FREE for 7 days at productcoffee.com/premium.Then just $49/month, or $41.59/month with annual billing.

Total value? Over $900/month.

Your cost? About the price of one fancy coffee a week. ☕️

———-

Thanks to all of our sponsors! Please visit them, learn about them and thank them for supporting Product Coffee!