The Market Isn’t Confusing—You’re Just Not Listening

Let’s cut to it: most product managers are never taught how to run a great user interview. We fumble through conversations, validate what we already believe, and walk away with surface-level soundbites. Then we wonder why our backlogs feel bloated and our personas feel fake.
In this session, we’re going to watch it done right. A real user interview, followed by a live “Persona Decoder Sprint” where PMs work out loud to extract pain, motivations, and desired outcomes—right in front of you.

✨ Learn how great PMs actually listen—and what they listen for
✨ See how to turn a messy convo into a crystal-clear persona
✨ Walk away with fresh prompts, patterns, and tools to use on your next call

If you’ve ever felt unsure about what “good” discovery looks like, this session will change the way you hear your customers.

Did you know this $10 meetup is FREE for Product Coffee Premium members?
And that’s just one of many perks brewing inside Premium.
Here’s what else you get with your membership:

☕️ Weekly Product Coffee Virtual Meetups on Zoom ($40/mo value)

🧐 Weekly Coaching Office Hours ($300/mo value)

✨ Monthly Professional Development Workshops ($199/mo value)

📹 Full Session Archive + Workshop Materials

💬 Private Slack Community

🤖 Exclusive AI Tools for PMs

👕 Members-only Product Coffee Swag

Try Premium FREE for 7 days at productcoffee.com/premium.
Then just $49/month, or $41.59/month with annual billing.

Total value? Over $900/month.

Your cost? About the price of one fancy coffee a week. ☕️

Thanks to all of our sponsors! Please visit them, learn about them and thank them for supporting Product Coffee!

Podium Studios – https://thepodium.studio

PrizePicks – https://www.prizepicks.com/careers

Product Management University – https://www.productmanagementuniversity.com

The Brave Start https://thebravestart.com

Feature Upvote – https://www.featureupvote.com