The Art & Science of Customer Discovery: How to Conduct an Experiment

8-time ProductCamp award winner David Eckoff brings his acclaimed ProductCamp Fall 2023 morning keynote to Product Coffee—packed with brand-new insights to help you change how you think, what you do, and the results you get.
We’re diving into one of the trickiest traps in product: knowing just enough about your customers to think you’re on the right path—but not enough to know you’re off track. That blind spot? It can derail even the best teams.
In this energizing session, David shares practical tools and hard-won wisdom rooted in the science of customer discovery:
✨ Turn the scientific method into your product superpower
✨ Learn how to run experiments that reveal the unknown—and reduce risk
✨ Avoid common pitfalls in measuring experiment results
✨ Get David’s exclusive experiment tracker to help you align your team and communicate with execs
Don’t miss this chance to learn from a fan-favorite speaker and walk away with tools you can apply immediately.

Join us for our community networking coffee chat at 11:30 AM ET. The main program begins at 12:00 PM ET!

Did you know this $10 meetup is FREE for Product Coffee Premium members?
And that’s just one of many perks brewing inside Premium.

Here’s what else you get with your membership:

🧐 Weekly Coaching Office Hours ($300/mo value)

✨ Monthly Professional Development Workshops ($199/mo value)

📹 Full Session Archive + Workshop Materials

💬 Private Slack Community

🤖 Exclusive AI Tools for PMs

👕 Members-only Product Coffee Swag

Try Premium FREE for 7 days at productcoffee.com/premium.Then just $49/month, or $41.59/month with annual billing.

Your weekly growth fix—on the house. ☕️

Thanks to all of our sponsors!
Please visit them, learn about them and thank them for supporting Product Coffee!

Podium Studios – https://thepodium.studio
PrizePicks – https://www.prizepicks.com/careers
Product Management University – https://www.productmanagementuniversity.com
The Brave Start https://thebravestart.com
Feature Upvote – https://www.featureupvote.com