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Prioritization in 2026: When Shipping Gets Faster Than Deciding

Name: Prioritization in 2026: When Shipping Gets Faster Than Deciding
Start: 2026-05-20T11:30:00-04:00
End: 2026-05-20T13:00:00-04:00

May 20 @ 11:30 am - 1:00 pm

Engineering capacity isn’t the bottleneck anymore. Your decision speed is. Let’s talk about how prioritization needs to evolve in 2026.

For years, the scarcest resource in product development was engineering capacity. You prioritized ruthlessly because you had to. There were always more good ideas than people to build them.

That scarcity is shrinking. Rapid prototyping, vibe coding, and agentic software development are making it faster and cheaper to ship working software. Engineering velocity is climbing. And that creates a new problem: if your prioritization process doesn’t keep up, you become the bottleneck.

This session is about adapting your prioritization frameworks to this new reality. Not throwing them out. Adapting them. Because the old models assumed engineering capacity was the constraint. When that assumption breaks, your decision-making needs to move upstream, get sharper, and operate at a different speed.

In this session, we’ll dig into:

→ Why traditional prioritization frameworks start to fail when engineering velocity outpaces decision velocity
→ How to move prioritization upstream without turning it into endless debate
→ Where your career growth as a PM lives in this new environment (hint: it’s in decision quality, not just saying no)

This isn’t about replacing frameworks with vibes. It’s about understanding which parts of your prioritization muscle still matter when shipping gets faster than deciding.

This isn’t a webinar. It’s a global community meetup of product folks who love bringing great innovations to market.

Join us for our community networking coffee chat at 11:30 AM ET. The main program begins at 12:00 PM ET!

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This Product Coffee session is free to attend courtesy of our sponsor,

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Can’t make it live? Recordings are available exclusively to Product Coffee Insiders and Premium members—and that’s just one of many perks brewing inside Premium.

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Your cost? About the price of one fancy coffee a week. ☕️
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