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Customer Conversations with Steve Johnson: Winning at Product Management

Name: Customer Conversations with Steve Johnson: Winning at Product Management
Start: 2026-03-25T07:30:00-04:00
End: 2026-03-25T09:00:00-04:00

March 25 @ 7:30 am - 9:00 am

Kick off our next book club read with Steve Johnson: ask better customer questions, find signal faster, and turn feedback into product wins.

Most teams say they’re customer-driven. Few actually know how to run conversations that lead to clear product decisions.

This week, Steve Johnson joins us to dig into lessons from his new book, Customer Conversations, and show how to turn customer interviews into real product insight you can use immediately.

☕️ We’ll cover:
✅ How to ask better questions that reveal what matters
✅ How to separate noise from signal in customer feedback
✅ How to turn conversation notes into roadmap-quality insights

This session also kicks off our next Product Coffee Book Club read.
Grab your copy of Customer Conversations here: https://amzn.to/4t05rjA
It’s currently $0.99 on Kindle for a limited time, so this is a great time to pick it up and read along with us.

If you want your discovery work to produce fewer vague takeaways and more confident decisions, this one’s for you.

Join us for our community networking coffee chat at 7:30 AM ET. The main program begins at 8:00 AM ET!

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Did you know this meetup is FREE for Product Coffee Premium members—and that’s just one of many perks brewing inside Premium.

Here’s what else you get with your membership:

☕️ Weekly Product Coffee Virtual Meetups on Zoom ($40/mo value)

🧐 Weekly Coaching Office Hours ($300/mo value)

✨ Monthly Professional Development Workshops ($199/mo value)

📹 Full Session Archive + Workshop Materials

💬 Private Slack Community

🤖 Exclusive AI Tools for PMs

👕 Members-only Product Coffee Swag