How to do a Killer Product Overview Without Talking Features

2022, Session Proposals

The best product overviews aren’t about what the product does. They’re about all the great things you can do if you have the product. Learn how.

Presenter Bio:

John Mansour is a product management and product marketing trainer, coach and thought leader. As the founder and managing partner at Proficientz, John has pushed the envelope to reinvent all aspects of product management, product marketing and sales enablement around customer outcomes. As the managing partner of Proficientz, John has worked with more than 2000 organizations that span high technology, business services, telecom, healthcare, financial services, manufacturing and many others. John served as the chairman for the Technology Association of Georgia’s Product Management Society from 2006 – 2010.

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