Messaging to everyone converts no one. ICP is a decision filter.
Without a clear ICP, your PRDs, briefs, frameworks, sales battle cards, and objection handling will all fall short of your goals.
I’ll teach you how to align your ICP using leading-edge AI tools even if your product hasn’t reached a single customer yet.
Join us at ProductCamp Atlanta 2025 to vote on this session and dozens of others! The attendees will choose the agenda for the day, and can be part of it!
Session Details
Type of Session: Presentation
Presented By
Toshi Jones
Toshi Jones is a strategic narrative architect and brand systems advisor with two decades of experience helping startups, mission-driven organizations, and Fortune 1000 companies turn complex, multi-stakeholder goals into clear, scalable strategies. Her work bridges civic ecosystems, higher education, responsible tech, and public–private coalitions, aligning messaging, governance, and collaborative engagement to build trust and momentum across constituencies. Toshi has led positioning for regional innovation hubs and facilitated statewide alignment on community-centered workforce initiatives.
ProductCamp Atlanta is a collaborative, participant-organized professional unconference, focused on Product Management, Marketing and UX topics. What’s great is the variety of sessions that are offered by our attendees. You’ll have the option to select from several different sessions throughout the day. We need you to share your insights in a panel, workshop, or presentation. Click here to submit a session, and don’t forget to register to attend!
