Quantifying Strategic Alignment with the 60 Second Business Case
Type of Session: Presentation
Presenter: Jason Brett
Description of Session:
It is possible to quantify strategic alignment and create powerful collaboration with your leadership and team! The 60 Second Business Case provides a framework for communicating exactly why we prioritize the way we do.
Jason Brett’s Bio:
LinkedIn: http://www.linkedin.com/in/iJasonBrett
Twitter: https://www.twitter.com/jbrett
For the past 20+ years, Jason Brett has been creating marketing technology products that radically improve peoples’ lives with teams at IBM, AT&T, his own SaaS startup (SiteTamer), and now, Method. As Principal Strategist in Method’s Digital Strategy and Customer Experience practice, he is helping companies in Atlanta and across the country modernize their technology, optimize user experiences, and innovate throughout the product life cycle.
Outside of work, Jason is just as passionate about products, as well as the people who build and use them. He founded and continues to run the ProductCamp Atlanta “unconference,” the Product Coffee virtual meetup, and a community non-profit called Play Me Again Pianos, which brings together artists and musicians to spread a little joy by placing free public pianos all over the Atlanta metro area.
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ProductCamp Atlanta is a collaborative, participant-organized professional unconference, focused on Product Management, Marketing and UX topics. What’s great is the variety of sessions that are offered by our attendees. You’ll have the option to select from several different sessions throughout the day. We need you to share your insights in a panel, workshop, or presentation. Click here to submit a session, and don’t forget to register to attend the event here.
