Jobs to Be Done is a powerful framework for figuring out what makes people buy and then building your product and operations around it. But how good are you at switch interviews? In this workshop, I will explain the switch interview method and demonstrate how to do one live with a member of the audience. We’ll then work out the findings—called market forces—together!
Let’s get better at understanding what makes customers buy using JTBD!
Join us at ProductCamp Atlanta 2024 to vote on this session and dozens of others! The attendees will choose the agenda for the day, and can be part of it!
Session Details
Type of Session: Workshop
Presented By
Devin Smith
Over 20+ years of work across design, development, marketing, and entrepreneurship, Devin developed an obsession with cracking the code on buyer behavior. Devin is the founder of Podium Studios, a video and audio content marketing agency based in Marietta, GA that helps brands reach their customers through podcasting, live-streaming, and social video. Devin also does consulting work under his brand The Outserve Group, coaching companies on how to leverage Jobs to Be Done to create better products and market them.
ProductCamp Atlanta is a collaborative, participant-organized professional unconference, focused on Product Management, Marketing and UX topics. What’s great is the variety of sessions that are offered by our attendees. You’ll have the option to select from several different sessions throughout the day. We need you to share your insights in a panel, workshop, or presentation. Click here to submit a session, and don’t forget to register to attend!
