Workshop

Customer Discovery – How to Beat the Odds And Build Products People Want The mortality rate for new businesses and products is stunning. 80% of all businesses started today will…

Session Proposal: How to be Agile about “Value” – oh, and Measure it too! As Agile practitioners, we are always looking for quick insights into the impact our products have…

Session Proposal: The Feature Puzzle: Finding Out Which Features Really Matter… and Which don’t   You have a great list of potential features for the new product, but how do…

Session Proposal: Surviving The Red Bloody Waters: Blue Ocean Strategy Today’s world is fiercely competitive market irrespective of the industry. It is often described as a bloody (red) ocean of…

Session Proposal: “Killing It” at Gate One: Using the Right People and Process for Identifying Needs, Generating Ideas, and Building Product Concepts For many organizations, managing the front-end-of-innovation is a daunting…

Session Proposal: Making your offerings unique and highly profitable using Blue Ocean strategies How your products or services compare with others in your industry can make a huge difference in how…

Session Proposal: Tricks with Pricing – How to Turn Your Business into a Gold Mine Knowing how to position your pricing relative to your competitors is critical. Do you want to…

Session Proposal: Conducting a Usability Test on the Cheap and Getting Great Data In this hands-on workshop, you’ll learn how to conduct your own usability tests without spending a fortune. Usability…

Session Title:  Using storytelling to find your customer This workshop will show you how to use the art of telling a story to really get to know your customer. BIO…

Session Title:  Do You Know Your Product’s “Zero Moment Of Truth”? The Internet has changed how we decide what to buy. No longer do consumers see your advertising and then…