You’re the glue between strategy and execution – but you’re also the first to burn out. Between cryptic boards, vague standups, and endless “any updates?” messages, Product Managers spend more time chasing clarity than driving progress.

In this interactive Town Hall, we’ll go behind the scenes of why projects really stall – and what happens when AI starts doing the follow-up work for us.

Together, we’ll unpack:

• How to spot silent blockers before they become fire drills.

• What an AI PM could realistically automate today.

• How to build visibility and accountability into your team’s workflow – not your calendar.

Expect real stories, sharp debate, and a few uncomfortable truths. You’ll leave with a practical framework for creating self-reporting, self-correcting systems that keep teams moving – and a glimpse of how AI can finally make “managing the work” take care of itself.

8-time ProductCamp award winner David Eckoff returns with a brand new session. Joined by Erika Baker, Senior Director of Product at Tropic, bringing her real-world insights to your learning.

This session tackles one of the biggest problems we all face in product development. We all know to talk with customers before building products. But customers aren’t entirely forthcoming—are even untruthful. Their answers to questions send us down the wrong path. And we don’t even know it’s happening. This creates big problems for product teams.

We’ll share methods we’re using now—drawn from intelligence operatives—that will enable you to get the most powerful information from people. And start discovering truth about your customers.

► Learn how intelligence operatives get the most powerful information from people—and how to apply their techniques in customer discovery

► Understand why your best questions are killing customer insights

► Discover one small shift that can transform your results

Ever thought to yourself, “I’m sick of working in corporate. I want to try going out on my own.”? Well, you’re not alone. Lots of people think that, maybe multiple times per day.

It can be pretty amazing, and it can be downright scary. If you are thinking about it, or you’ve done it and you want to share war stories, this is the talk for you. I’ll share my raw, unfiltered journey as an independent consultant, I’ll share three key lessons, and I’ll take any and all questions.

Maybe, just maybe, I can help you avoid the mistakes I’ve made and help you do more of what has worked!

In this town hall session, I’m going to talk about why your priorities are more important than your roadmap, especially if you work on a complex product with lots of dependencies and/or you have lots of stakeholders. I’ll also share my experiences of widely socializing product priorities and all the magical things that started happening (like fewer meetings!) when I did. Then I’ll open it up to the room – I’d love to hear about your experiences with setting and sharing priorities – Have you tried this? Did it work for you?

Ever feel like you’re operating in a company that lacks a clear strategy? For those that aren’t directors+ and can’t simply jump start a strategy sprint, navigating No Strategy No Man’s Land means getting creative about advocating for what you need to make the next decision. We’ll lead a discussion to map your situation and some approaches to create clarity out of the chaos.

Building enterprise agents no longer requires engineering teams — it requires product leaders who understand context, workflows, and governance. In this hands-on walkthrough, you’ll use PromptOwl, Lovable, n8n, and MCP to design context frames, orchestrate agents, and deploy a real enterprise workflow in minutes. See why the next generation of AI systems will be built by context engineers, not coders — and how PMs can lead the transformation today.

AI is everywhere, all at once. It’s reshaping how we work faster than we can catch our breath.

But while the tech can do nearly anything, the real question is: should it?

In this session, we will explore how AI transforms product management—from automating grunt work to supercharging decision-making.

Join us for an interactive discussion to gain practical insights on responsible leadership, helping your teams thrive with AI rather than being sidelined by it.

Most AI coding starts with either pure chaos or rigid specs. This session presents a third option: AI agents that discover requirements through structured exploration, mimicking how experienced product teams actually work.

We’ll talk through teaching agents to follow the natural human rhythm of problem solving. They OBSERVE by gathering data and conducting interviews, building context like we do when starting something new. They ORIENT by stepping back to synthesize patterns and frame the real problem, avoiding the rush to solutions. They RECOMMEND multiple approaches using structured creativity techniques, exploring possibilities before committing. They ALIGN by working through disagreements to reach genuine commitment, not forced consensus.

This orchestration creates emergent intelligence. Multiple agent personas collaborate through these phases, each contributing different perspectives while maintaining shared context through persistent memory. Real artifacts emerge at each phase,

AI isn’t just changing the product game — it’s rewriting the rules every month. Traditional agents are too complex, MCPs are already fading, and the next practical evolution for product managers is here: Claude Skills. These lightweight, reusable context packs act like a second brain, helping PMs automate repetitive tasks and multiply their impact without adding complexity.

In this fast-paced, part-presentation and part-hands-on workshop, Ameet and Sree will show you how to:

Build your first Claude Skill in minutes

Turn AI from a chatbot into a personalized PM copilot

Automate PRDs, research, analysis, and updates

Use “CBD” — Claude Based Demos — to calm roadmap chaos and unlock 10x productivity

Whether you’re an overwhelmed PM, a founder juggling product work, or just AI-curious, you’ll leave with a working Skill and a blueprint to transform your workflow. This session is fun, practical, and immediately usable.

Learn the why’s and how’s of engaging with clients to effectively listening and elicit their feedback

Messaging to everyone converts no one. ICP is a decision filter.

Without a clear ICP, your PRDs, briefs, frameworks, sales battle cards, and objection handling will all fall short of your goals.

I’ll teach you how to align your ICP using leading-edge AI tools even if your product hasn’t reached a single customer yet.

How to Create and Use Synthetic Personas & Digital Twins for Feedback on Products, Design and Marketing

Outcome: You’ll build synthetic personas from your ICP and a digital twin based on a real person with a public footprint. You’ll run short, structured interviews that reduce hallucinations and produce usable feedback on concepts and UX.

You’ll learn:

– The difference: composite synthetic personas vs. single-source digital twins.

– How to source public signals (posts, talks, bios) and turn them into profiles.

– Guardrails to cut hallucinations: citations, retrieval, grounded prompts, scoring rubrics.

– Interview flows for concept tests, copy reviews, and design decisions.

– Ethics: consent, privacy, and bias checks.

Hands-on Learning:

– Build 1 persona + 1 twin.

– Run a 10-minute interview and extract action items.

Takeaways:

Reproducible templates, prompt packs, and an interview script.

A validation checklist to decide when to trust the output.