Plenty of well-known businesses started their lives as something else. These companies pivoted their products to become completely different apps! Test your knowledge and learn to embrace change during this interactive presentation.
Join us at ProductCamp Atlanta 2025 to vote on this session and dozens of others! The attendees will choose the agenda for the day, and can be part of it!
Session Details
Type of Session: Presentation
Presented By
Roy Firestone
Roy Firestone has over 28 years of experience delivering innovative digital products for world-class advertising, media, technology, and publishing organizations. Roy is an expert in advanced video advertising, programmatic platforms, audience data, anti-fraud, and media analytics across all devices and channels. He is a named inventor on a patented virtual toy box video advertising unit for Nickelodeon/ Viacom. Roy has held product leadership roles at many prominent companies, including Amazon Prime Video, Uplynk, OpenX, Xaxis, ZEFR, Ad.net, MGID, Engage:BDR, USA Today, and Accenture.
Roy delivered product management courses for UCLA Extension, University of New Orleans, and Emory Continuing Education. He is a recognized thought leader with articles published in AdWeek & TheNextWeb. Roy is in demand as a guest speaker, having served in keynote, panelist, and moderator roles at conferences including AdvertisingWeek, AdMonsters, and Brand Innovators. Roy has obtained the Certified Agile Leader credential from Scrum Alliance.
Roy is also passionate about giving back to the community and serving others. He has served on the board of directors for Extraordinary Families, a leading nonprofit foster family, adoption and advocacy agency dedicated to improving the daily lives and long-term outcomes of children and youth in foster care.
Roy earned his bachelor’s degree in business administration, with a focus on computer information systems, from James Madison University.
ProductCamp Atlanta is a collaborative, participant-organized professional unconference, focused on Product Management, Marketing and UX topics. What’s great is the variety of sessions that are offered by our attendees. You’ll have the option to select from several different sessions throughout the day. We need you to share your insights in a panel, workshop, or presentation. Click here to submit a session, and don’t forget to register to attend!
