“Opportunity is missed by most people because it is dressed in overalls and looks like work.” ~ Thomas Edison.
So how do you identify the next best product? You have to look beyond the obvious and learn how to see powerful insights that lay within unstructured data.
So, what is unstructured data? Typically it involves qualitative and behavioral data. Images, emotions, aspirations, projectives and open ended comments are a few unstructured qualitative data types. Navigation paths, body language, social interaction, clicks and time spent on different parts of a product are examples of unstructured behavioral data.
In this hands-on workshop you’ll learn how to design a study, gather inputs, analyze and present findings from unstructured data.
Join us at ProductCamp Atlanta 2024 to vote on this session and dozens of others! The attendees will choose the agenda for the day, and can be part of it!
Session Details
Type of Session: Workshop
Presented By
Mark Michelson
Marketing research specialist and entrepreneur in the research industry since 1984.
I help companies discover insights for
1) Experience Design: Brand strategy, Journey Mapping, UX and Product Research, Facility and Service Design
2) Performance Measurement: CSAT, CES, NPS, Channel Audits, Mystery Shopping).
My mission in life is to help people understand each other. This mission has paved the way on an incredible journey as an entrepreneur in the marketing research and customer experience industries. As producer of CX Forums, I connect professionals in the CX community to learn from each other and create new opportunities.
- CEO/Producer, CX Forums
- Founder/Principal, Threads Marketing Research
- Founder/Executive Director, Mobile Marketing Research Association (MMRA)
- Co-Founder/1st President, Mystery Shopping Professional’s Association (MSPA)
- CEO, ShowIntell, LLC
- CEO, Michelson & Associates, Inc.
ProductCamp Atlanta is a collaborative, participant-organized professional unconference, focused on Product Management, Marketing and UX topics. What’s great is the variety of sessions that are offered by our attendees. You’ll have the option to select from several different sessions throughout the day. We need you to share your insights in a panel, workshop, or presentation. Click here to submit a session, and don’t forget to register to attend!
