How to Create and Use Synthetic Personas & Digital Twins for Feedback on Products, Design and Marketing
Outcome: You’ll build synthetic personas from your ICP and a digital twin based on a real person with a public footprint. You’ll run short, structured interviews that reduce hallucinations and produce usable feedback on concepts and UX.
You’ll learn:
- The difference: composite synthetic personas vs. single-source digital twins.
- How to source public signals (posts, talks, bios) and turn them into profiles.
- Guardrails to cut hallucinations: citations, retrieval, grounded prompts, scoring rubrics.
- Interview flows for concept tests, copy reviews, and design decisions.
- Ethics: consent, privacy, and bias checks.
Hands-on Learning:
– Build 1 persona + 1 twin.
– Run a 10-minute interview and extract action items.
Takeaways:
Reproducible templates, prompt packs, and an interview script.
A validation checklist to decide when to trust the output.
Join us at ProductCamp Atlanta 2025 to vote on this session and dozens of others! The attendees will choose the agenda for the day, and can be part of it!
Session Details
Type of Session: Workshop
Presented By
Mark Michelson
Mark Michelson: researcher | strategist | practitioner | teacher
Mark has been helping people understand each other for 40 years, with a practical view of research and modern AI.
He does it by building research companies, teaching, organizing communities/associations, producing conferences, storytelling, songwriting, performing music, and by making work that’s human-first.
Mark has conducted hundreds of workshops around the world in-person and online. He has taught subjects as diverse as; mystery shopping; use of mobile devices for understanding customers; defining metrics for CX success; mobile ethnography; finding the story in unstructured data; setting up and moderating communities, and more.
A frequent speaker among the research and CX circuits, Mark has also enjoyed lecturing MBA classes on entrepreneurship.at University of Georgia, Kennesaw University, and Georgia Tech.
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