Product launches don’t have to feel like controlled chaos. Too often, teams juggle competing priorities, endless checklists, and last-minute scrambles that drain energy and momentum. In this hands-on workshop, you’ll discover how to bring order to the madness by mapping, streamlining, and automating your launch process. With practical frameworks and real-world examples, you’ll walk away with a clear, customizable workflow template that helps your team stay aligned and focused on impact—not fire drills.
Expected Outcomes:
By the end of this session, you will:
1. Map a product launch workflow from start to finish.
2. Spot repetitive tasks ripe for automation to save time and reduce mistakes.
3. Apply proven strategies to keep cross-functional teams in sync.
4. Leave with a ready-to-use workflow template to smooth out your next launch.
Join us at ProductCamp Atlanta 2025 to vote on this session and dozens of others! The attendees will choose the agenda for the day, and can be part of it!
Session Details
Type of Session: Presentation
Presented By
Averri Liggins
Averri Liggins is a Systems Strategist and Marketing Automation Expert who equips business owners with the systems and strategies to build profitable, sustainable brands through sales funnels, lead generation automation, and streamlined operations. With a background in Public Administration, Healthcare, Nonprofits, and Government, she brings a unique, innovative approach to business growth.
Her career includes roles in the administration of Governor Nathan Deal, where she worked as a Business Operations Generalist and the Georgia Technology Authority, working behind the scenes in project management on contracts worth over $60 million for the State of Georgia. She has also coached top companies and organizations such as AARP, HoneyBook, Bridge for Billions, The Acceleration Project, and Goodwill.
Averri’s leadership extends to her roles as the currently elected Chair of the Professional Services Sector at Russell Innovation Center for Entrepreneurs and as the youngest former First Vice President of Programs for the Greater Atlanta NCNW, where she crafted programs for Atlanta’s communities.
Recognized with the NCNW ‘Living the Legacy’ Award, 2025 E-line Media’s Trailblazer Award, and featured in Georgia Trend’s 40 Under 40, Averri has been honored for her impact contributions to the community.
ProductCamp Atlanta is a collaborative, participant-organized professional unconference, focused on Product Management, Marketing and UX topics. What’s great is the variety of sessions that are offered by our attendees. You’ll have the option to select from several different sessions throughout the day. We need you to share your insights in a panel, workshop, or presentation. Click here to submit a session, and don’t forget to register to attend!
