BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//ProductCamp Atlanta - ECPv6.15.13//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:ProductCamp Atlanta
X-ORIGINAL-URL:https://pcampatl.com
X-WR-CALDESC:Events for ProductCamp Atlanta
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:-04:00
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=-04:00:20261027T180000
DTEND;TZID=-04:00:20261027T200000
DTSTAMP:20261024T160130
CREATED:20261015T223555Z
LAST-MODIFIED:20261024T015319Z
UID:10000512-1793124000-1793131200@pcampatl.com
SUMMARY:From Hype to Impact: Cutting Through the Noise
DESCRIPTION:**Every innovation starts as a bold idea. Most die in PowerPoint. Some change entire industries.**\nJoin us for an unfiltered conversation with Mariano Maluf\, Chief Product Officer at CONA Services\, who leads innovation strategy for one of the largest services organization that supports Coca-Cola bottling operations in North America. Come hear lessons from the trenches of driving real transformation at enterprise scale.\n**What You’ll Discover:** \n* How to separate genuine innovation from expensive distractions\n* Getting organizational buy-in when everyone’s skeptical of “the next big thing”\n* The hard truths about what kills good ideas inside large organizations\n* Real stories of innovation wins\, failures\, and costly lessons learned\n* Building credibility as a change agent in environments resistant to change \n**Why This Matters:** Whether you’re pitching ideas to leadership\, leading transformation initiatives\, or building products that need enterprise adoption\, you’ll gain battle-tested insights from someone who’s navigated the politics\, budgets\, and bureaucracy of innovation at scale.\nThis is your chance to learn what actually works when the pressure’s on and the stakes are real.\n**Tuesday\, October 27th at 6:00 PM | The Circuit Woodstock**\nDon’t miss this one.
URL:https://pcampatl.com/event/from-hype-to-impact-cutting-through-the-noise/
LOCATION:The Circuit\, 1 Innovation Way\, Woodstock\, GA\, 30188\, United States
CATEGORIES:Product Management
ATTACH;FMTTYPE=image/jpeg:https://pcampatl.com/wp-content/uploads/2026/10/1024x576-3susaR.jpg
GEO:34.10394;-84.51772
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=The Circuit 1 Innovation Way Woodstock GA 30188 United States;X-APPLE-RADIUS=500;X-TITLE=1 Innovation Way:geo:-84.51772,34.10394
END:VEVENT
END:VCALENDAR