BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//ProductCamp Atlanta - ECPv6.15.13//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:ProductCamp Atlanta
X-ORIGINAL-URL:https://pcampatl.com
X-WR-CALDESC:Events for ProductCamp Atlanta
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/New_York
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20250309T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20251102T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20260308T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20261101T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20270314T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20271107T060000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260415T113000
DTEND;TZID=America/New_York:20260415T130000
DTSTAMP:20260417T032728
CREATED:20260408T070228Z
LAST-MODIFIED:20260415T083235Z
UID:10000358-1776252600-1776258000@pcampatl.com
SUMMARY:The Missing Link in Product Discovery
DESCRIPTION:How do you know discovery insights connect to outcomes? April Dawn\, PhD shares a smarter framework for the leap.\n\n\n \nProduct discovery can surface great insight\, but it can still leave teams with an important question hanging in the air: how confidently do these insights connect to the outcome we actually care about? \nIn this session\, our very own April Dawn\, PhD\, brings a research scientist’s rigor and a product manager’s practicality to one of the trickiest parts of discovery work: connecting what teams are learning to the business outcomes they’re trying to influence. She’ll share a practical framework for linking product changes\, behavior shifts\, and results\, so teams can make a stronger case for what they’re seeing and what to do next. \nWe’ll dig into one of the biggest risks in discovery work: proving that something changed user behavior without knowing whether that behavior actually points to the outcome the business cares about. Along the way\, April will introduce a few useful concepts and tools that can help product teams evaluate signals more clearly\, make smarter bets\, and bring more credibility to their discovery process\, including a Chain of Evidence Brief teams can use before experiments begin. \nIf you’ve ever had a sense that your team was learning useful things but still struggling to turn that learning into confident product decisions\, grab your coffee and join us. \nJoin us for our community networking coffee chat at 11:30 AM ET. The main program begins at 12:00 PM ET! \n———- \nThis Product Coffee session is free to attend courtesy of our sponsor\, Product Growth Leaders \nCan’t make it live? Recordings are available exclusively to Product Coffee Insiders and Premium members—and that’s just one of many perks brewing inside Premium. \n☕️ Weekly Product Coffee Virtual Meetups on Zoom ($40/mo value) \n🧐 Weekly Coaching Office Hours ($300/mo value) \n✨ Monthly Professional Development Workshops ($199/mo value) \n📹 Full Session Archive + Workshop Materials \n💬 Private Slack Community \n🤖 Exclusive AI Tools for PMs \n👕 Members-only Product Coffee Swag \nTry Premium FREE for 7 days at productcoffee.com/premium.Then just $49/month\, or $41.59/month with annual billing. \nTotal value? Over $900/month. \nYour cost? About the price of one fancy coffee a week. ☕️ \n \n———- \nThanks to all of our sponsors! Please visit them\, learn about them and thank them for supporting Product Coffee! \n \nPodium Studios – https://thepodium.studio \nPrizePicks – https://www.prizepicks.com/careers \nProduct Growth Leaders – https://productgrowthleaders.com \nCareer Whisperer – https://careerwhisperer.co \nFeature Upvote – https://www.featureupvote.com \nPlay Me Again Pianos – https://playmeagainpianos.org
URL:https://pcampatl.com/event/the-missing-link-in-product-discovery/
CATEGORIES:Product Management
ATTACH;FMTTYPE=image/jpeg:https://pcampatl.com/wp-content/uploads/2026/04/1f8d4adce1ef51bfd1c52888e1551f79.jpg
END:VEVENT
END:VCALENDAR