This discussion will delve into the critical role of data analytics in shaping product strategies and enhancing user engagement. We could do this as a round table or a panel or a presentation, sharing experiences, and best practices for integrating data-driven decision-making into product management. The session aims to foster a lively dialogue about leveraging data effectively and the challenges that come with it. Q&A and open conversation on the topic would be great.
Some Key Discussion Topics
Key KPIs and Metrics when building a product
Data sources and measurement – How important is it to get the right data, real-time, qualitative vs quantitative sources
Integrating Data into Product Development – Some real world examples of data playing a key part, with AB testing and other techniques to determine a clear winner.
Creating personalized user experiences and customer expectations in current world
* AI and the possibilities with AI transformations.
Join us at ProductCamp Atlanta 2024 to vote on this session and dozens of others! The attendees will choose the agenda for the day, and can be part of it!
Session Details
Type of Session: Presentation
Presented By
Preethi Janardhanan
Preethi is an executive renowned for her strategic vision and result driven approach, currently at the helm of the Enterprise Division and Product Solutions at Rapid Finance. Her career spans over 21 years, excelling in leading go-to-market strategies, agile programs, and product transformations, particularly focusing on customer conversion and engagement. Specializing in Banking-as-a-Service (BaaS), embedded finance, and lending-as-a-service, Preethi is committed to innovation in the financial sector.
At Rapid Finance, she is instrumental in shaping the go-to-market strategy for the enterprise business line, managing client relationships, and guiding the product strategy in both enterprise and core lending areas. Her passion is demonstrated in her commitment to strong relationships and transformative initiatives, that enhance customer satisfaction, client success and revenue growth.
ProductCamp Atlanta is a collaborative, participant-organized professional unconference, focused on Product Management, Marketing and UX topics. What’s great is the variety of sessions that are offered by our attendees. You’ll have the option to select from several different sessions throughout the day. We need you to share your insights in a panel, workshop, or presentation. Click here to submit a session, and don’t forget to register to attend!
