Blog

SESSION TITLE The SCORE Method – a Fast Track Product Development Approach DESCRIPTION TOWNHALL: Successful front-end innovation (FEI) relies on the ideas and feedback of real people, whether internal to…

SESSION TITLE Why I Don’t Tailor My T-shirts: Making lean scale to the enterprise DESCRIPTION TOWNHALL: Startups don’t act like companies with $50B in annual revenue, but those big companies…

SESSION TITLE Understanding Your Customer: A Hands-on Customer Experience Discovery DESCRIPTION WORKSHOP: Via an interactive experience, discover how to uncover customer wants and needs, generate potential solutions, and gather feedback…

SESSION TITLE The Millennial Generation: WA GWAN? DESCRIPTION TOWNHALL: Learn about who the Millennials are and how to target your products and services to these digitally connected, technologically savvy generation…

SESSION TITLE The Agility Advantage: How to Win Market Leadership in a Fast-Changing World DESCRIPTION PRESENTATION/WORKSHOP: How gain the organizational agility to identify, anticipate and quickly act on emerging business…

SESSION TITLE Turn ideas into money DESCRIPTION WORKSHOP: Ideation and Concept Development. Taking an idea to market. What is involved? PRESENTER BIO MK (Musaddeq Khan) is a serial entrepreneur. MK founded…

SESSION TITLE The State of Product Management and Your Career DESCRIPTION TOWNHALL: in the 4th quarter of 2013, Pragmatic Marketing surveyed over 1,800 Product Management and Product Marketing professionals. We…

SESSION TITLE What’s in it for me? Reaching your customer through content DESCRIPTION WORKSHOP/PRESENTATION: Guess what? Your consumers probably don’t care about your product. You have to make them care…

SESSION TITLE Short Term Road Mapping: How to choose the best of hundreds of good product ideas DESCRIPTION TOWNHALL: The challenge in road mapping is not coming up with improvements…

SESSION TITLE How to Create Pro-Quality Video with Your Smartphone DESCRIPTION WORKSHOP: You’ve got fantastic ideas for content, but aren’t sure how to get your creativity out there through video,…