SESSION PROPOSAL: Can’t fix what you can’t measure!
Every year, David Eckoff and Peter Hildebrandt teach us about the blue ocean and customer demand. But what happens after you launch? How do you know that your product is…
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SESSION PROPOSAL: A Framework for Going From Aimless Product Reports to Purposeful Data Stories
As a product manager, a key role you must play is to bridge the gap between your data and presentation of that data in order to deliver actionable insights. Creating…
SESSION PROPOSAL: Powerpoint Karaoke!!
For many of us presenting can be as scary as flying on a trapeze without a net…or bull riding….or shark cage diving. Sign up for powerpoint karaoke to help get…
SESSION PROPOSAL: Product Manager: The Perpetual Networker
Have you noticed that highly successful product managers are great with customers, comfortably build internal and external relationships, and seem to be natural “people people”? They may actually be shy…
SESSION PROPOSAL: Building your influence – The secrets of driving top-line growth by creating compelling messaging and teaming with sales
This session targets those who are measured by revenue. We’ll explore secrets learned by a Product Marketing / Product Management leader gone undercover into the world of direct sales. You…
SESSION PROPOSAL: Million Dollar Impact Through Metrics, Analytics, and A/B Testing
Atlanta doesn’t talk enough about data analytics and A/B testing. I was able to follow my product’s performance on a product scorecard built on (free) analytics tools to identify key…
SESSION PROPOSAL: Virtual Reality (VR) – Is It Ready For Prime Time Product Marketing?
Is virtual reality the next big wave in marketing your products to your customers? This town hall meeting will give you the state of the market place, what is being…
SESSION PROPOSAL: How to Fix a Broken Product Before They Fire You!
So you’ve either created or inherited a product that isn’t working. The users hate it, the company is angry and “they” are thinking of dropping the product altogether. You’re the…
SESSION PROPOSAL: Actions Speak Louder than Words – Gathering Voice of the Customer Through Feedback and Behavior
Customer feedback is critical to improve your product experience, so how do you combine VoC with behavioral data for a winning strategy? Presenter Bio: Aaron Aycock is the founder and Chief…
SESSION PROPOSAL: The Product Manager’s First 90 Days…
Taking on a new #prodmgmt role? How can you apply Watkins’ “The First 90 Days” to create momentum for success? Presenter Bio: Jason Brett is a Offering Management Director for IBM…