Blog

Making the Move to Value Based Pricing

Many organizations recognize that pricing products based on value – rather than cost or what the competition is doing – is the approach that will maximize revenue and profitability. However,…
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Buyers’ Insight: The NG Win/Loss Analysis

In this town hall type discussion / interaction we will cover the following questions:– Why the name Buyers’ Insight is more appropriate?– Why Win/Loss analysis should not be done by…
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Lean Design Thinking

Are you “Agile”? Have you tried XP? Do you practice User Centered Design or Design Thinking? Ever wonder how all of these buzzwords play together? In this talk we’ll explore…
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Product Managers and Engineering Leads: Working Together

Let’s explore what the ideal working relationship between product managers and engineering leads should be, with some clarification on each roles along the way. Presenter Bio: Daniel Ra is the Director…
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Does Your Product Speak Prospect?

Many companies today struggle with telling people what it is their product can do or the problem it solves. No more is it about features and benefits because people only…
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Does Your Product Have A Voice?

Does your product have an actual voice associated with it? Ask your Alexa device to describe your product for you. Mmmmm…It’s answer? Now, try asking Alexa about your company? Mmmm…Still…
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Integrating Data Science into Products

The workshop will focus on key discussions such as:* working with data scientists* making it explainable* getting started The output of this session will be a checklist we can share…
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The Top 10 Product Management Best Practices

Product Management is one of the most challenging functions within any tech company. But unlike engineering, marketing and finance, you can’t get an advanced degree in it. You’ve got to…
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