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This session targets those who are measured by revenue. We’ll explore secrets learned by a Product Marketing / Product Management leader gone undercover into the world of direct sales. You…

Atlanta doesn’t talk enough about data analytics and A/B testing. I was able to follow my product’s performance on a product scorecard built on (free) analytics tools to identify key…

Is virtual reality the next big wave in marketing your products to your customers? This town hall meeting will give you the state of the market place, what is being…

So you’ve either created or inherited a product that isn’t working. The users hate it, the company is angry and “they” are thinking of dropping the product altogether. You’re the…

Customer feedback is critical to improve your product experience, so how do you combine VoC with behavioral data for a winning strategy? Presenter Bio: Aaron Aycock is the founder and Chief…

Taking on a new #prodmgmt role? How can you apply Watkins’ “The First 90 Days” to create momentum for success? Presenter Bio: Jason Brett is a Offering Management Director for IBM…

Together in this workshop, we’ll crowdsource great product management and career advice to begin building a compendium of great concepts for our community. Presenter Bio: Jason Brett is the Offering Management Director…

How are modern teams making software today? In this session we’ll take at how one team leveraged modern product practices such as lean and design thinking to “discover” the right…

With YouTube being the second largest search engine, recent research shows that 71% of marketers say video converts more customers than any other marketing content or materials. Cisco notes that…

Is your product messaging creating new customers? Nobody cares about your product’s features and benefits. Prospective customers want to know, “What are you going to do to solve my problem?”…