Blog

I’ll tell you an industry secret…most marketing metrics are bull s@#$. While open, clicks, CTR, impressions, etc create a baseline…they don’t paint the full picture of how your marketing is…

Join me for an interactive workshop identifying a strategic product idea, build market insight, filter down the ideas and features and create a plan/roadmap. Presenter Bio: VP, Product and Strategic…

We show business owners how to harness the power of social media with usable tips on Facebook, google my business, twitter, Instagram and LinkedIn. We show them how to decide…

Psychological safety is a huge component we need as product managers in order to effectively create and improve our product. It is something we know intrinsically- but how does that…

The best product overviews aren’t about what the product does. They’re about all the great things you can do if you have the product. Learn how. Presenter Bio: John Mansour…

Often Startup Founders/Product managers struggle with identifying the best approach to build their MVP. Common questions include what should be included in an MVP, how should an MVP be developed,…

Using the EcoDrop recycling machine and EcoDrop mobile application as a use case, we’ll discuss possibilities here and the implications as a whole. EcoDrop Technologies is a recycling solutions company…

I’ve reflected a little bit about being in product management for the last decade. I want to share 5 lessons I wish I had learned earlier on in my career.…

What do executives really mean when they say, “I want product management to be more strategic?” Five themes have emerged over the past 18 years and three gaps that need…

As a Senior Product Manager for Cox Automotive, I recently led the rollout of an application redesign. Client engagement was crucial to the experience.Consumer Sovereignty = desires and needs of…