How Can My Product Stand Out In Today’s Attention Driven Economy?
Let’s face it, getting your product to stand out in a crowd is a constant battle. As Gary Vaynerchuk often says, “You have to realize that your are now day…
Posts by Jason Brett
Building your influence
If you’re measured on revenue or growth, this session targets you. We’ll explore secrets learned by a Product Marketing / Product Management leader gone undercover into the world of direct…
Powerpoint Karaoke! 2018
Can you present on the fly? Come play Powerpoint Karaoke. You’ll laugh, you’ll cry, you’ll grow! Jason is Offering Management Director for IBM’s Watson Marketing division, founder of ProductCamp Atlanta…
Behind the Scenes of Women in Wireless
Need we say more? Presenter Bio: Caroline Dunn is the 2018 Co-Chair of Women in Wireless SIG and was 2017-2015 President of the Wireless Technology Forum, a 501(c)6 non-profit networking…
How teams around the world are tracking assumptions & hypotheses
Creating and tracking hypotheses are somewhat new in product management. In an effort to find out what other teams are doing, I interviewed PMs around the world to see how…
Creating Requirements, How to Launch a New Project with Limited Information, time and money
This co-presented session will describe how to take on a new project with constraints and generate the requirements necessary to start, build and complete a new product. Presenter Bio(s): Caroline is…
People as a Product
Join us as we walk you through the trials and tribulations of today’s job market. We’ll be hosting a “guided” open forum which could pivot from the planned product release…
Learn Just Enough About Development to Work More Effectively with Developers
Ever wonder what a typical day in the life of a developer looks like? How development teams work? Why developers do and say the things they do? This session will…
Making the Move to Value Based Pricing
Many organizations recognize that pricing products based on value – rather than cost or what the competition is doing – is the approach that will maximize revenue and profitability. However,…
Buyers’ Insight: The NG Win/Loss Analysis
In this town hall type discussion / interaction we will cover the following questions:– Why the name Buyers’ Insight is more appropriate?– Why Win/Loss analysis should not be done by…