Posts by Jason Brett

The mortality rate for new products and businesses is stunning. In this session, you’ll learn a practical set of actions you can follow right now to dramatically improve your odds…

Product managers have a primary goal that trumps all else: Ensure products meet their revenue goals. SiriusDecisions data reveals that less than 50% of products actually meet revenue goals. The…

So many people have asked the question, “Where do I start?!?” and my response comes from Lewis Carroll and the beloved tale of Alice’s Adventure in Wonderland, “Begin at the…

We have created a voice interactive signage that can be useful in retail setups.Would like to demonstrate it and build a discussion of how voice can change our retail experience…

Imagine if you could interact with a website using voice. We would like to demonstrate that and talk about the future of voice. We imagine voice as an additional interface…

Let’s face it, getting your product to stand out in a crowd is a constant battle. As Gary Vaynerchuk often says, “You have to realize that your are now day…

If you’re measured on revenue or growth, this session targets you. We’ll explore secrets learned by a Product Marketing / Product Management leader gone undercover into the world of direct…

Can you present on the fly? Come play Powerpoint Karaoke. You’ll laugh, you’ll cry, you’ll grow! Jason is Offering Management Director for IBM’s Watson Marketing division, founder of ProductCamp Atlanta…

Need we say more? Presenter Bio: Caroline Dunn is the 2018 Co-Chair of Women in Wireless SIG and was 2017-2015 President of the Wireless Technology Forum, a 501(c)6 non-profit networking…

Creating and tracking hypotheses are somewhat new in product management. In an effort to find out what other teams are doing, I interviewed PMs around the world to see how…