Consumer Sovereignty
As a Senior Product Manager for Cox Automotive, I recently led the rollout of an application redesign. Client engagement was crucial to the experience.Consumer Sovereignty = desires and needs of…
Posts by Jason Brett
Product Management isn’t just for software products: It’s also for organizations
Most, if not all, of what we do as Product Managers on product development teams also applies to helping organizations evolve to become even better at what they do. I’ve…
EQ, Sales and Negotiation: Leadership Skills in Product Management
Most ProductCamp sessions cover techniques, approaches, frameworks and even technologies that help product people meet market needs with successful offerings. You even hear about whose support you’ll need, but rarely…
Creating a Culture of Product Innovation
Creating a culture of product innovation is a game changer for every organization. We’ll cover methods and tools to help companies think differently. This hands on workshop applies for start-ups…
Fundamentals of Product Management
A distillation of the fundamental components of product management gleaned from interviews with ~50 product managers over the past year. Presenter Bio: Software developer and technology leader for too long.…
The Business Model Canvas and Why You Need It
Learn why the business plan is dead and the BMC rules! Design a business model in this session and plan for world domination. Presenter Bio: I work at Georgia Tech’s…
Help, I’ve fallen behind and I can’t catch up
This session will detail the steps product managers can take when their product has fallen behind technologically to get them back in a competitive position buying them time to plan…
Managing Ideation: From start to finish
Interactive Workshop on the process for ideation – from start to finish. In my career this is very challenging to figure out exactly where to take the product next. Everyone…
Product Owners Guide to the Galaxy
I was just trying to maintain my backlog and my business stakeholders came in and built a highway right through the center of it! Presenter Bio: Rahjahn Dashiell is an…
Swimming Upstream — How to Win by moving from Tactical/Reactive to Market Leading/Proactive Product Leadership
New and experienced Product Leaders all face similar challenges in both startup and established organizations. Most of these challenges involve learning how to get out of our own way to…
