Posts by Jason Brett

November 17, 2015

Session Proposal: The Feature Puzzle: Finding Out Which Features Really Matter… and Which don’t

Session Proposal: The Feature Puzzle: Finding Out Which Features Really Matter… and Which don’t You have a great list of potential features for the new product, but how do…

November 10, 2015

Session Proposal: How to Help your Product Marketer with your Product Launch

Session Proposal: How to Help your Product Marketer with your Product Launch Learn how to translate your hopes and dreams for your upcoming product launch to your product marketer. This…

November 10, 2015

Session Proposal: Surviving The Red Bloody Waters: Blue Ocean Strategy

Session Proposal: Surviving The Red Bloody Waters: Blue Ocean Strategy Today’s world is fiercely competitive market irrespective of the industry. It is often described as a bloody (red) ocean of…

November 10, 2015

Session Proposal: “Killing It” at Gate One: Using the Right People and Process for Identifying Needs, Generating Ideas, and Building Product Concepts

Session Proposal: “Killing It” at Gate One: Using the Right People and Process for Identifying Needs, Generating Ideas, and Building Product Concepts For many organizations, managing the front-end-of-innovation is a daunting…

November 10, 2015

Session Proposal: Strategic Roadmaps vs. Product Roadmaps – The Destination and Turn-By-Turn Directions

Session Proposal: Strategic Roadmaps vs. Product Roadmaps – The Destination and Turn-By-Turn Directions This town-hall session will examine the relationship between a strategic (portfolio) roadmap and the supporting product roadmaps. The…

November 10, 2015

Session Proposal: 5 Characteristics of Product Management Teams That Make Dust vs. Those That Eat Dust

Session Proposal: 5 Characteristics of Product Management Teams That Make Dust vs. Those That Eat Dust This town-hall session will discuss 5 characteristics of product management & marketing teams that are…

November 10, 2015

Session Proposal: Making your offerings unique and highly profitable using Blue Ocean strategies

Session Proposal: Making your offerings unique and highly profitable using Blue Ocean strategies How your products or services compare with others in your industry can make a huge difference in how…

November 10, 2015

Session Proposal: Tricks with Pricing – How to Turn Your Business into a Gold Mine

Session Proposal: Tricks with Pricing – How to Turn Your Business into a Gold Mine Knowing how to position your pricing relative to your competitors is critical. Do you want to…

November 10, 2015

Session Proposal: Conducting a Usability Test on the Cheap and Getting Great Data

Session Proposal: Conducting a Usability Test on the Cheap and Getting Great Data In this hands-on workshop, you’ll learn how to conduct your own usability tests without spending a fortune. Usability…

November 10, 2015

Session Proposal: Agile Marketing: The Marketing Plan is Dead!

Session Proposal: Agile Marketing: The Marketing Plan is Dead! Apply Agile Methods in Marketing, Old School Planning No Longer Works. The Marketing Plan is Dead! BIO Jon Gatrell is currently…