Posts by Jason Brett

Every year, David Eckoff and Peter Hildebrandt teach us about the blue ocean and customer demand. But what happens after you launch? How do you know that your product is…

As a product manager, a key role you must play is to bridge the gap between your data and presentation of that data in order to deliver actionable insights. Creating…

For many of us presenting can be as scary as flying on a trapeze without a net…or bull riding….or shark cage diving. Sign up for powerpoint karaoke to help get…

Have you noticed that highly successful product managers are great with customers, comfortably build internal and external relationships, and seem to be natural “people people”? They may actually be shy…

This session targets those who are measured by revenue. We’ll explore secrets learned by a Product Marketing / Product Management leader gone undercover into the world of direct sales. You…

Atlanta doesn’t talk enough about data analytics and A/B testing. I was able to follow my product’s performance on a product scorecard built on (free) analytics tools to identify key…

Is virtual reality the next big wave in marketing your products to your customers? This town hall meeting will give you the state of the market place, what is being…

So you’ve either created or inherited a product that isn’t working. The users hate it, the company is angry and “they” are thinking of dropping the product altogether. You’re the…

Customer feedback is critical to improve your product experience, so how do you combine VoC with behavioral data for a winning strategy? Presenter Bio: Aaron Aycock is the founder and Chief…