Posts by Jason Brett

Re-assessing Product/Market Fit

Cover – with use cases and discussion – what to do when there is not enough information tonadsess market segments for a product, or what to do when you inherit…
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How to Keep Sales from Selling Your Roadmap

Is your sales team controlling your roadmap? Learn how data and training can help! During this session we will discuss the reasons why sales teams constantly beg product managers for…
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Name That Business Goal

I’ll give you a customer problem and you guess the customer’s business goal. Prizes to the winners as you learn the value of goal-based vs. problem-based requirements & value props.…
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What the hell is a CTO?

Job titles are miss-leading and confusing. In technology, this tension is compounded. What’s the difference between a Mid-level and Senior Engineer? How much can a code school student handle? Do…
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How to market-test your product in one week!

Approaches like Lean Startup encourage Product Managers to rapidly iterate and pivot their way to a winning products. However, the details of exactly HOW to do this have been fuzzy……
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Product Manager: The most social role ever

Running meetings, meeting people varying from developers and designers to marketers and customers, makes the PM role a very social one. How  we manage these social interactions and turn them…
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