Session Proposal: Agile Marketing: The Marketing Plan is Dead!
Apply Agile Methods in Marketing, Old School Planning No Longer Works. The Marketing Plan is Dead!
BIO
Jon Gatrell is currently an Instructor at Pragmatic Marketing and long time ProductCamp Atlanta participant. Jon has nearly two decades of experience in product management, marketing, sales, and corporate development global software companies. Jon served in senior product management and marketing positions at a number of companies, most recently at Stonebranch and Inovis.
“Everything he says is dead on,” “has a great level of experience” and “offers practical advice and great ideas” are some of the comments from folks who have heard Jon speak.
Jon writes (at) www.spatiallyrelevant (dot)org on product management and marketing best practices.
