Session Title: Journey to Center of Your Customer: Getting Started (and Scaling) User Analytics

Type of Session: Presentation

Presenter: Andrea Walker

Description of Session:

Product marketers, managers, owners and analysts will learn key takeaways on how to leverage data and latest behavior science metrics to build robust user profiles. Presentation will also talk about how to effectively capture and collect first party data throughout the customer and user journey.

Andrea Walker’s Bio:

https://www.linkedin.com/in/andreafwalker

Andrea Walker is a digital experience professional with over 12 years of industry expertise in the intersection of marketing and technology with an emphasis on data and CX. She has worked both in-house and on the agency side serving B2B and Fortune 500 brands with their marketing ops and digital strategy initiatives. She is currently a committee member of the Women of MarTech, on the speaker bureau with the Women in Revenue, and most recently was selected for the Rising Executives cohort with Revenue Collective.

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ProductCamp Atlanta is a collaborative, participant-organized professional unconference, focused on Product Management, Marketing and UX topics. What’s great is the variety of sessions that are offered by our attendees. You’ll have the option to select from several different sessions throughout the day. We need you to share your insights in a panel, workshop, or presentation. Click here to submit a session, and don’t forget to register to attend the event here.