Using Iterative Research to Drive Innovation

2022, Session Proposals

Type of Session: Presentation with Q&A

Presenter: Brian Huss & Liz Freeman

Description of Session:

Co-presenter Liz Freeman and I will talk about how we used quick, iterative customer insights to drive innovation into a brand new space at FanDuel, and how other product leaders can do the same to push into new audiences without heavyweight focus groups or significant marketing funding.

Brian Huss’s Bio:

LinkedIn: https://www.linkedin.com/in/brianhuss/
Twitter: https://www.twitter.com/

Brian Huss is product VP at FanDuel, overseeing Daily Fantasy, Free to Play games, and the new FanDuel Faceoff! He’s led teams developing innovative consumer experiences for over two decades at places like Turner Sports, Comedy Central, and CBS.

Liz Freeman’s Bio:

https://www.linkedin.com/in/lizfreeman14/

Liz Freeman is senior manager of UX research at FanDuel. She’s helped product teams use customer insights to drive innovation at places like The Home Depot and UserTesting.

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