8-time ProductCamp award winner David Eckoff returns with a brand new session. Joined by Erika Baker, Senior Director of Product at Tropic, bringing her real-world insights to your learning.
This session tackles one of the biggest problems we all face in product development. We all know to talk with customers before building products. But customers aren’t entirely forthcoming—are even untruthful. Their answers to questions send us down the wrong path. And we don’t even know it’s happening. This creates big problems for product teams.
We’ll share methods we’re using now—drawn from intelligence operatives—that will enable you to get the most powerful information from people. And start discovering truth about your customers.
► Learn how intelligence operatives get the most powerful information from people—and how to apply their techniques in customer discovery
► Understand why your best questions are killing customer insights
► Discover one small shift that can transform your results
Join us at ProductCamp Atlanta 2025 to vote on this session and dozens of others! The attendees will choose the agenda for the day, and can be part of it!
Session Details
Type of Session: Workshop
Presented By
David Eckoff
DAVID ECKOFF specializes in working with teams to develop and launch industry-changing businesses and products, in companies from startup to Fortune 500.
He is Head of Accelerator and Operations at Synergies Work, a non-profit organization dedicated to helping entrepreneurs with disabilities launch, grow and scale their businesses.
Eckoff has served in executive roles at EmployBridge as GM / Corporate Entrepreneur; at Turner Broadcasting as Vice President New Products; at RealNetworks, pioneering online sports broadcasting, music, movies and games; and at Rivals.com as Senior Vice President.
He’s been a keynote and panel speaker at Charles River Ventures CEO Summit, SXSW Interactive, and more. And has guest lectured about product innovation at the University of North Carolina.
“David Eckoff is a cannonball of energy, delivering passion and engagement through his presentations. Mr. Eckoff is a boon to any conference that values itself as speaking truth, not fantasy.” – Chris Brogan, New York Times Bestselling author
“Great session!! Best of the conference!!” – Andrea Moe, product management and marketing
ERIKA BAKER is a product executive specializing in 0→1 innovation, platform strategy, and the transformation of complex operational workflows into scalable, intuitive systems. As Senior Director of Product and Design at Tropic, she has led multiple platform-defining initiatives, driven 150 percent revenue growth, and built high-performing product organizations that execute with clarity, velocity, and conviction.
Her career includes leadership roles at HubSpot, SalesLoft, and several high-growth startups where she built new product lines, created cross-functional leverage, and delivered significant impact in fast-moving and high-stakes environments. Erika is recognized for spotting inflection points early and applying a systems-level perspective to product vision, organizational structure, and go-to-market alignment.
Alongside her full-time role, Erika serves as a product advisor and consultant to startups and growth-stage companies. She helps founders define product strategy, improve execution, and build product disciplines that scale with the business.
Erika is sought after for her clear thinking, pattern recognition, and ability to turn complexity into sustained momentum.
ProductCamp Atlanta is a collaborative, participant-organized professional unconference, focused on Product Management, Marketing and UX topics. What’s great is the variety of sessions that are offered by our attendees. You’ll have the option to select from several different sessions throughout the day. We need you to share your insights in a panel, workshop, or presentation. Click here to submit a session, and don’t forget to register to attend!
