Stop Chasing Technology: Why Product Management is the Real Key to Startup Success

Session Abstract: In startups, technology alone won’t guarantee success. Without strong product management, even the most innovative tech can fail. In this session, Lisa Crymes—an experienced product leader—explains why product management is the true driver of success for startups. She’ll cover how to craft a compelling product vision, align strategy with business goals, and lead cross-functional teams. Learn how to prioritize user needs, leverage data, and guide technology teams to deliver business value.

Key Takeaways:
Product vision guides tech development.
Align strategy with business goals.
User feedback over tech innovation.
Lead and influence teams.
Use data to drive decisions.

Join us at ProductCamp Atlanta 2024 to vote on this session and dozens of others! The attendees will choose the agenda for the day, and can be part of it!

Session Details

Type of Session: Presentation

Presented By

Lisa Crymes

LinkedIn
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Lisa Crymes
Startup Growth & Product | MBA, Growth Strategy, Business Development
https://linktr.ee/lisacrymes

Lisa Crymes is a seasoned business and technology executive with over 25 years of progressive, strategic leadership. Her career is marked by a consistent focus on innovation and revenue growth, with notable achievements in product management, customer experience, and experience design.

Throughout her career, Ms. Crymes has excelled in new product development and launches, business and channel partner development, marketing and strategic planning, product life cycle development, portfolio management, and go-to-market strategies. Her expertise spans a wide range of organizations, from startups to large enterprises, and she has worked closely with boards and company founders to build robust business strategies and secure capital.

Ms. Crymes holds a Master of Business Administration and a Bachelor of Science in Management from Shorter University. She is also a Certified Customer Experience Professional, underscoring her commitment to delivering exceptional customer experiences and driving business success through strategic experience design.
ProductCamp Atlanta is a collaborative, participant-organized professional unconference, focused on Product Management, Marketing and UX topics. What’s great is the variety of sessions that are offered by our attendees. You’ll have the option to select from several different sessions throughout the day. We need you to share your insights in a panel, workshop, or presentation. Click here to submit a session, and don’t forget to register to attend!

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