Recently I had the opportunity to conduct 100+ customer discovery interviews to create a business model canvas for a product that enhance personal safety for women when they visit metro areas. I was able to evolve the customer discovery methodology from a “confirmation-bias filled, questionnaire” approach to a more dynamic, “hypotheses-debunking discovery research”. I spent months understanding the dimensions of the problem and narrowing the customer segment and their number one pain point, while resisting the urge to prematurely jump to a solution. I focused on jobs-to-be-done, who the customer was and why they needed a change, current coping mechanisms and solutions, triggers that would drive change, customer behavioral psychology, and archetypes. I then utlized this data to formulate a solution, create a prototype and determine channels, revenue streams and cost. This experience was a game changer and I would love to share it in an interactive town hall session.
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Session Details
Type of Session: Town Hall
Presented By
Manjish Naik
Manjish Naik works as a Senior Product Manager at John Bean Technologies, leading the digital transformation of a food and beverage technology OEM (Original Equipment Manufacturer). He has a vast experience in launching new products as well as innovating flagship offerings. He has grown products from inception to flagship offering of $25M ARR in a few years. His expertise lies in customer discovery, innovation and technology management, adoption success, commercialization and business development. He has led several thought leadership sessions through podcasts, articles and analyst briefings during his tenure with companies like GE and Honeywell. His products have been deemed as leaders in the Verdantix Green Quadrant and have won awards like “AgTech’s Best Predictive Solution of the Year”. He is currently working on an Executive MBA from Georgia Institute of Technology and has engineering degrees from Arizona State University and College of Engineering, Pune.
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