Managing stakeholders is the hardest part of the job and yet nobody talks about it. In this session you’ll learn from Bruce’s mistakes (so you don’t have to repeat them) and gain the tools and techniques they’ve developed over decades in software for getting your whole company aligned behind your product’s success.
Through stories and techniques drawn from their new book, Aligned, you’ll learn to identify hidden power players, to make genuine connections instead of playing politics, to speak to people in their own language, and how to leverage your team when saying no.
Join us at ProductCamp Atlanta 2024 to vote on this session and dozens of others! The attendees will choose the agenda for the day, and can be part of it!
Session Details
Type of Session: Presentation
Presented By
Bruce McCarthy
Bruce and his team help companies like NewStore, Camunda, hyperexponential, Socure, and Toast achieve their product visions through Advising, Accelerator programs, and the Product Culture Community. Bruce founded Product Culture in 2017. He literally wrote the book on roadmapping: Product Roadmaps Relaunched: How to Set Direction While Embracing Uncertainty. His next book, Aligned: Stakeholder Management for Product Leaders, was just released.
ProductCamp Atlanta is a collaborative, participant-organized professional unconference, focused on Product Management, Marketing and UX topics. What’s great is the variety of sessions that are offered by our attendees. You’ll have the option to select from several different sessions throughout the day. We need you to share your insights in a panel, workshop, or presentation. Click here to submit a session, and don’t forget to register to attend!
